WALDEN MHA6800 Project Final Project

Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS: WALDEN MHA6800 Project Final Project- Marketing Plan 

Your assignment woes ends here!

WALDEN MHA6800 Project Final Project- Marketing Plan

Like other products and services, health care products and
services must be marketed to potential consumers. To do this effectively,
health care organizations must develop marketing plans. These plans provide
organizations and their leaders with common goals for their products and
services. Moreover, by relating the marketing plan to the mission, vision, and
objectives of the organization, marketing plans become a tool in the strategic
decision-making process. For the Final Project, you will create a marketing
plan for a health careorganization and record a presentation of the plan to the
board of directors.

Please keep in mind that health care marketing goes beyond
the scope of hospitals and students are encouraged to consider a diverse array
of organizations for this task.

To prepare:

Select one of the following health care organization to be the
focus of your Final Project. Your selection can be within any type of
healthcare organization and should reflect an actual opportunity available for
change in your local community or state.

Hospital

Physician Practice

Outpatient Clinic

Long-Term Care Facility

Other Health Care Organization of Your Choosing

Select one of the following project types for marketing
consideration. The bullets below are intended to help guide your selection
process and interest and are not prescriptive.

Marketing of a new specialty unit (OB, Psych, Outpatient,
Bariatric, or other)

Marketing of a new community outreach program (i.e. HIV
testing)

Marketing of a new service (Family planning)

Marketing of a new product (DaVinci Robot)

Review Chapter 15 of your textbook, “Marketing Planning” for
guidance on developing a marketing plan.

Note: This Assignment is not intended for you to select one
of the project types in order to apply a blanket marketing approach. The
purpose of this Assignment is to generate a thought process about new marketing
opportunities in existing settings.

Part 1: Executive Summary and Marketing Plan (5-Pages, 150
Points)

Create a written document that includes the following:

Executive Summary (2-pages) that explains why the
organization and project type were selected along with a justification of the
importance of this effort.

Marketing Plan (3-pages) that will be used to communicate
key opportunities to the Board of Directors. Your marketing plan should reflect
your selected organization and project type and may contain a variety of the
following components:

Specific goals and SMART objectives

Detailed explanations of product, price, place, and
promotion of the project type chosen

Supporting information for this initiative (For example,
this may include information on the market audit, target audience, and
demographics).

Marketing strategy and business communication standards to
be used

Assessment of due diligence (any operational, financial, or
human resources requirements needed to implement the plan)

Description of any benchmarks from other competitors or
industries

Specific marketing actions

Specific explanations of necessary budget, revenue, and
staff

Limitations to implementing the plan

Part 2: Board of Directors Video Presentation (150 points)

Record a 3-5-minute video for delivery to the Board of
Directors and other facility leaders regarding your marketing plan. Your video
should summarize and defend your marketing plan. Be sure to use best practices
of business communication and to wear business attire when recording this
video.

Note: Your Final Project Part 1 must be written in standard
edited English. Be sure to support your work with at least 5 current scholarly
sources. All references should be less than 5 years old. See the Final Project
rubric for additional requirements related to research and scholarly writing.

Learning Resources

Note: To access this week’s required library resources,
please click on the link to the Course Readings List, found in the Course
Materials section of your Syllabus.

Required Readings

Thomas, R. K. (2015). Marketing health services (3rd ed.).
Chicago, IL: Health Administration Press.

Chapter 15, “Marketing Planning” (pp. 417–432)

Crowther, E. R. (2014). A comparison of quality and
satisfaction experiences of patients attending chiropractic and physician
offices in Ontario. Journal of the Canadian Chiropractic Association, 58(1),
24–38.

Note: Retrieved from the Walden Library databases.

Nemis-White, J., Torr, E., Gogovor, A., Marshall, L., Ahmed,
S., Aylen, J., & Montague, T. (2014). Stakeholder surveys of Canadian
healthcare performance: What are they telling us? Who should be listening? Who
should be acting, and how? Healthcare Quarterly, 17(4), 22–27.

Stakeholder surveys of Canadian healthcare performance: What
are they telling us? Who should be listening? Who should be acting, and how? by
Nemis-White, J., Torr, E., Gogovor, A., Marshall, L., Ahmed, S., Aylen, J.,
& Montague, T. in Healthcare Quarterly, 17(4). Copyright 2014 by Longwoods
Publishing Corporation. Reprinted by permission of Longwoods Publishing
Corporation via the Copyright Clearance Center.

O’Connor, R. J. (2012). Postmarketing surveillance for
“modified-risk” tobacco products. Nicotine & Tobacco Research: Official
Journal of the Society for Research on Nicotine and Tobacco, 14(1), 29–42.

Note: Retrieved from the Walden Library databases.

Case Studies for Final Project

Quelch, J. A., & Norris, M. (2015). Access Health CT:
Marketing affordable care. Retrieved from https://hbsp.harvard.edu/tu/320947a1

Quelch, J. A., & Rodriguez, M. L. (2014). E-Cigarettes:
Marketing versus public health. Retrieved from
https://hbsp.harvard.edu/tu/ec663277

Quelch, J. A., & Rodriguez, M. L. (2015a). Carolinas
HealthCare System: Consumer analytics. Retrieved from
https://hbsp.harvard.edu/tu/cfd7cf1f

Quelch, J. A., & Rodriguez, M. L. (2015b). Philips
Healthcare: Marketing the HealthSuite Digital Platform. Retrieved from https://hbsp.harvard.edu/tu/00c3bdcc

Quelch, J. A., & Xia, Q. (2015). AIP Healthcare Japan:
Investing in Japan’s retirement home market. Retrieved from
https://hbsp.harvard.edu/tu/4d7e79d9

Raube, K. (2015). Castlight Health: Disrupting the health
care industry. Retrieved from https://hbsp.harvard.edu/tu/5d527bd7

Raube, K., & Upshaw, L. (2014). Thrive or revive? The
Kaiser Permanente “thrive” marketing programs. Retrieved from https://hbsp.harvard.ed

Project: Final Project: Marketing Plan

Like other products and services, health care products and
services must be marketed to potential consumers. To do this effectively,
health care organizations must develop marketing plans. These plans provide
organizations and their leaders with common goals for their products and
services. Moreover, by relating the marketing plan to the mission, vision, and
objectives of the organization, marketing plans become a tool in the strategic
decision-making process. For the Final Project, you will create a marketing
plan for a health careorganization and record a presentation of the plan to the
board of directors.

Please keep in mind that health care marketing goes beyond
the scope of hospitals and students are encouraged to consider a diverse array
of organizations for this task.

To prepare:

Select one of the following health care organization to be the
focus of your Final Project. Your selection can be within any type of
healthcare organization and should reflect an actual opportunity available for
change in your local community or state.

Hospital

Physician Practice

Outpatient Clinic

Long-Term Care Facility

Other Health Care Organization of Your Choosing

Select one of the following project types for marketing
consideration. The bullets below are intended to help guide your selection
process and interest and are not prescriptive.

Marketing of a new specialty unit (OB, Psych, Outpatient,
Bariatric, or other)

Marketing of a new community outreach program (i.e. HIV
testing)

Marketing of a new service (Family planning)

Marketing of a new product (DaVinci Robot)

Review Chapter 15 of your textbook, “Marketing Planning” for
guidance on developing a marketing plan.

Note: This Assignment is not intended for you to select one
of the project types in order to apply a blanket marketing approach. The
purpose of this Assignment is to generate a thought process about new marketing
opportunities in existing settings.

Part 1: Executive Summary and Marketing Plan (5-Pages, 150
Points)

Create a written document that includes the following:

Executive Summary (2-pages) that explains why the
organization and project type were selected along with a justification of the
importance of this effort.

Marketing Plan (3-pages) that will be used to communicate
key opportunities to the Board of Directors. Your marketing plan should reflect
your selected organization and project type and may contain a variety of the
following components:

Specific goals and SMART objectives

Detailed explanations of product, price, place, and
promotion of the project type chosen

Supporting information for this initiative (For example,
this may include information on the market audit, target audience, and
demographics).

Marketing strategy and business communication standards to
be used

Assessment of due diligence (any operational, financial, or
human resources requirements needed to implement the plan)

Description of any benchmarks from other competitors or
industries

Specific marketing actions

Specific explanations of necessary budget, revenue, and
staff

Limitations to implementing the plan

Part 2: Board of Directors Video Presentation (150 points)

Record a 3-5-minute video for delivery to the Board of
Directors and other facility leaders regarding your marketing plan. Your video
should summarize and defend your marketing plan. Be sure to use best practices
of business communication and to wear business attire when recording this
video.

Note: Your Final Project Part 1 must be written in standard
edited English. Be sure to support your work with at least 5 current scholarly
sources. All references should be less than 5 years old. See the Final Project
rubric for additional requirements related to research and scholarly writing.

Learning Resources

Note: To access this week’s required library resources,
please click on the link to the Course Readings List, found in the Course
Materials section of your Syllabus.

Required Readings

Thomas, R. K. (2015). Marketing health services (3rd ed.).
Chicago, IL: Health Administration Press.

Chapter 15, “Marketing Planning” (pp. 417–432)

Crowther, E. R. (2014). A comparison of quality and
satisfaction experiences of patients attending chiropractic and physician
offices in Ontario. Journal of the Canadian Chiropractic Association, 58(1),
24–38.

Note: Retrieved from the Walden Library databases.

Nemis-White, J., Torr, E., Gogovor, A., Marshall, L., Ahmed,
S., Aylen, J., & Montague, T. (2014). Stakeholder surveys of Canadian
healthcare performance: What are they telling us? Who should be listening? Who
should be acting, and how? Healthcare Quarterly, 17(4), 22–27.

Stakeholder surveys of Canadian healthcare performance: What
are they telling us? Who should be listening? Who should be acting, and how? by
Nemis-White, J., Torr, E., Gogovor, A., Marshall, L., Ahmed, S., Aylen, J.,
& Montague, T. in Healthcare Quarterly, 17(4). Copyright 2014 by Longwoods
Publishing Corporation. Reprinted by permission of Longwoods Publishing
Corporation via the Copyright Clearance Center.

O’Connor, R. J. (2012). Postmarketing surveillance for
“modified-risk” tobacco products. Nicotine & Tobacco Research: Official
Journal of the Society for Research on Nicotine and Tobacco, 14(1), 29–42.

Note: Retrieved from the Walden Library databases.

Case Studies for Final Project

Quelch, J. A., & Norris, M. (2015). Access Health CT:
Marketing affordable care. Retrieved from https://hbsp.harvard.edu/tu/320947a1

Quelch, J. A., & Rodriguez, M. L. (2014). E-Cigarettes:
Marketing versus public health. Retrieved from
https://hbsp.harvard.edu/tu/ec663277

Quelch, J. A., & Rodriguez, M. L. (2015a). Carolinas
HealthCare System: Consumer analytics. Retrieved from
https://hbsp.harvard.edu/tu/cfd7cf1f

Quelch, J. A., & Rodriguez, M. L. (2015b). Philips
Healthcare: Marketing the HealthSuite Digital Platform. Retrieved from https://hbsp.harvard.edu/tu/00c3bdcc

Quelch, J. A., & Xia, Q. (2015). AIP Healthcare Japan:
Investing in Japan’s retirement home market. Retrieved from
https://hbsp.harvard.edu/tu/4d7e79d9

Raube, K. (2015). Castlight Health: Disrupting the health
care industry. Retrieved from https://hbsp.harvard.edu/tu/5d527bd7

Raube, K., & Upshaw, L. (2014). Thrive or revive? The
Kaiser Permanente “thrive” marketing programs. Retrieved from https://hbsp.harvard.ed

Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS

Your assignment woes ends here!

Who We Are 

We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.

Do you handle any type of coursework?

Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.

 

Is it hard to Place an Order?

1. Click on the  “Order Now ” on the main Menu and a new page will appear with an order form to be filled.

2. Fill in your paper’s requirements in the “PAPER INFORMATION” section and the system will calculate your order price/cost.

3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.

4. Click “FINAL STEP” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.

 

100% Reliable Site. Make this your Home of Academic Papers.

Order Button Paypal

Always Order High-Quality Academic Papers from HERE

 

5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.

 

SCORE A+ WITH HELP FROM OUR PROFESSIONAL WRITERS: ORDER NOW FOR AN ORIGINAL PAPER ASSIGNMENT

We will process your orders through multiple stages and checks to ensure that what we are delivering to you, in the end, is something that is precise as you envisioned it. All of our essay writing service products are 100% original, ensuring that there is no plagiarism in them. The sources are well-researched and cited so that it is interesting. Our goal is to help as many students as possible with their assignments, i.e. our prices are affordable and services premium.

Your assignment woes ends here!

Get a 25 % discount on an order above $ 100
Use the following coupon code :
Nursing